Our county leaders are proud of the new brand.
Watch interviews with the Pottawattamie County Board of Supervisors who ignited the efforts for a new logo system, providing clarity to residents of Pottawattamie County.
Find your fire.
Modern-day Pottawattamie County evolved out of the Pottawattamie Purchase of 1847. It was named after the Native American tribe Potawatomi, that once possessed the Iowa Territory. Potawatomi is a Native American term meaning “Keepers of the Council Fires,” or “Makers of Fire.” Pottawattamie County is honored to carry on their name as one tribe of many that was forged by the flames of settlement. Just like the Potawatomi rose from the ashes and found a home here, you too can find your fire in Pottawattamie County.
The new county logo is bold and includes a clear reference to history. A feather transitions to a flame, representative of Potawatomi people. The tribe has given its approval to the creation and use of the logo by Pottawattamie County.
The goal of rebranding.
The goal of the new brand and logo system is to unify Pottawattamie County departments and better serve residents of Pottawattamie County. Prior to the new brand, several logos and images were used to identify Pottawattamie County and its services. This inconsistency was visually distracting and confusing to residents. Creating consistency across county departments and services through a unified Pottawattamie County brand helps residents more easily identify official Pottawattamie County products, programs, and services and easily differentiate between official county programs and services and organizations that operate separately from the county.